Sensory evaluation specialists

Improve consumer satisfaction through our Sensory Science services, designed to optimize the quality of your products and ensure they exceed market expectations

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SENSORY EVALUATION FOCUSED ON PRODUCT AND CONSUMER UNDERSTANDING

We transform the way your products connect with consumers

We evaluate each sensory interaction to perfect quality and adapt it to your consumers expectations, helping your brand deliver a memorable experience

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Sectors that have relied on Sherpa Consulting
for product optimization and development

We have extensive experience in various product categories generating insights that guide
the product development process

Food and Beverages

Alcoholic beverages
Juices
Infant formulas
Dairy products
Seasonings
Dressings, mayonnaise, ketchup.
Oils
Dehydrated soups
Dehydrated beans

Home Care

Cleaners
Dishwashing detergents
Fabric softeners

Personal care

Shampoo
Styling creams
Conditioners
Body and facial creams
Hand and body soaps

Personal Hygiene

Incontinence products
Sanitary napkins
Toilet paper

Key features of the evaluation

Optimize the consumer’s experience with your product through better- informed decisions, create the sensory signature, minimize risks and maximize your product’s acceptance in the marketplace

Development of trained judges

We select, recruit and train people to become trained judges with optimal discriminative and descriptive capabilities

Consumer panel development

We recruit users from the category of interest to perform iterative evaluations of prototypes that generate insights and streamline the optimization and product development process

Analytical sensory methodologies

We understand your product

With our Sherpa judges, we conduct studies to identify, quantify and differentiate the sensory profile of your product

We use a variety of discriminative and descriptive tests, both traditional and the latest ones

In-depth understanding of the product-consumer connection

We conduct tests to deeply understand consumer behavior, attitudes and preferences, using models such as:

Design Thinking
Inmersions
Product testing
Focus groups
Creativity sessions

Performance monitoring of trained judges

We audit the performance of our clients’ trained judges and provide the necessary retraining to optimize their performance

Panel management

We have the experience, the resources and we are empowered to manage sensory panels under the specialized services scheme (REPSE)

Greater efficiency

We tackle complex problems quickly and accurately, increasing operational efficiency

Legal credibility

The research carried out by us, as a third party, increases the credibility of the results with government agencies

Experience and holistic approach

Thanks to the combination of our +30 years of experience in the areas of market research and evaluation, we provide a truly holistic approach to your projects

Benefits of our
sensory evaluation
service

More than 30 years of experience in sensory evaluation and consumer understanding projects for multinational companies, endorse the effectiveness of our solutions to create, maintain and optimize the sensory experience of your consumers and the quality of your products, giving you a competitive advantage in the market

Product optimization

We identify key usage moments and attributes that help improve formulations and drive consumer acceptance

Validation of ingredient changes

We ensure that your cost optimization and formula harmonization projects do not jeopardize the sensory experience offered by your products

Packaging optimization

We evaluate your product packaging holistically, helping to improve its ergonomics, visual design, functionality, portability and space suitability

Sensory quality assurance

We ensure that production batches and products on store shelves maintain optimal sensory characteristics

Risk reduction in launches

We ensure the success of your new product by providing a deep understanding of its interaction with the consumer

Sensory signature

We help you create the sensory signature of your product and brand to distinguish them from the competition and give them a competitive advantage

Support for development

We provide objective information so your marketing team can design effective communication strategies focused on differentiating and relevant sensory attributes for the consumer

Evaluation Laboratory

Discover our specialized sensory evaluation facilities equipped to provide a controlled environment,
guaranteeing reliable results

Our laboratory is equipped with:

Twelve sensory booths with white and red light control and air extraction
Fully equipped kitchen
Storage systems for refrigerated and ambient temperature products
Two exclusive booths for hair care products evaluation

Two multipurpose stations for the analysis of home care, personal care and oral care products
Tablets and specialized software for sensory testing
Training room
Multi-purpose room for product and concept evaluation

LEARN ABOUT OUR SPECIALIZED SERVICES (REPSE)
FOR THE ADMINISTRATION OF YOUR SENSORY PANELS

At Sherpa Consulting, we are registered in
the Registry of Specialized Service Providers
(REPSE), which allows us to offer
reliable support. We focus on
training and supervising internal talent,
ensuring optimal performance and
shortening the learning curve of new
personnel, all in compliance with current
regulations

Learn more

Characteristics
of the service through REPSE

Panel administration with execution of sensory tests

Pre-selection and recruitment of judges and panel leader
Payment of wages and salaries and legal benefits
Coordination of communication with judges
Maintaining the motivation of the judges
Design of questionnaires and protocols, selection of methodologies, sample preparation and test execution, analysis of results and report preparation
Supervision and training of the panel leader and judging team

Execution of sensory, analytical and affective research

We use a variety of traditional and the most recent discriminative and descriptive tests

We adapt to your needs

We offer the possibility of running the tests at our facilities or at the client’s

Administrative management of sensory panels

Payment of wages and salaries and legal benefits
Coordination of communication with judges
Maintaining the motivation of the judges

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Sensory evaluation solutions
and market analysis

Explore the latest trends, get practical tips and stay
updated on the most important news in the world of market
analysis and sensory analysis

Sensory Evaluation Methods: Key to the Development and Success of New Products

2 de April 2025

Sensory Experience

Read article

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Sherpa Consulting

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the next level

Contact us and see how our services
can make a difference for your company

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